About Us

PLANT-BASED WELLNESS DONE RIGHT

At Cardiff, our philosophy is simple: wellness is rooted in good habits and good habits start with routine.

Whether that’s carving out time to go on that run or figuring out the right health regimen for your lifestyle, scheduling moments in your day to purposefully work on developing good habits is the foundation you need to live a happy and healthy life.

Our team has always had a passion for wellness, and what better way to provide a wellness experience to the community than by giving people the nutrients they need to power through their day. Cardiff was created with that thought in mind. Our team collectively and thoughtfully set out to develop a line of clean, wholesome, wellness products that allow you to live your best life.

We committed ourselves to rigorous formulation and testing practices, and curation of only the finest (and tastiest) ingredients. We want to bring you quality products that you can feel good about using everyday -- products that fit seamlessly into your wellness routine.

ALL OF THE GOOD, NONE OF THE BAD

One serving is all it takes for you to feel and appreciate what this formulation can do for you.

At Cardiff, true transparency isn’t just about what’s printed on the label. We are intentional with what we put into our products. Our formulas are expertly crafted, with essential superfoods and dense nutrients with no fillers or chemicals. Made only with powerful, farm-grown botanicals, every ingredient plays a vital role in delivering the benefits to support your health and wellbeing. 

We are relentless about pursuing innovative, high-quality ingredients that work synergistically to transform your health and wellbeing.  It’s why we partner with suppliers whose practices emphasize quality, science, and responsibility.

AT HOME EXPERIENCE, AT YOUR FINGERTIPS

For us, reimagining pre- and probiotic blends goes beyond ingredient selection to include creating an at home experience that’s readily available at your fingertips.

With a distinct aesthetic and timeless style, Cardiff offers inspired, healthy living through high quality and efficacious wellness products that you’ll proudly display on your countertops. Our thoughtfully curated collection will serve as small daily reminders to kick start your wellness journey.

SUSTAINABLE SOLUTIONS

We recognize the importance of doing our part to make more eco-conscious decisions along the way to protect our planet. And we knew from day one, reducing packaging waste would be a great place to start. 

It began with the unspoken hero - the spoon. We spent time reimagining this experience, from scoop to glass. We wanted to eliminate the single use plastic spoon traditionally used in powders and provide our consumers an earth-friendly solution, all while being aesthetically functional. Our coveted gold spoon is a clean and simple way to kick off the Cardiff experience.   

The pouches came next. We researched and met with partners around the world to ensure we found the right suppliers who aligned with our values and wanted to drive future change. The pouches and sachets we use at Cardiff are 100% certified compostable and earth digestible top to bottom including the adhesives, zipper, and ink. BPA-free. The laminate film is made from wood which breaks down into non-toxic, healthy compost for the earth’s soil.